Strategic CRM that grows with your brand
Helping ecommerce brands turn one-time buyers into loyal, high-value customers through smart, scalable retention strategies.
Let’s Turn Your Audience Into Advocates
We help businesses of all sizes, from nimble startups to global brands, turn customer data into meaningful growth. My passion is helping companies unlock the full value of their audience through smart segmentation, automation, and retention-first thinking.
Let’s build something powerful together.
Strategic Thinking
Helping brands design smarter CRM that drives retention and revenue.
- CRM roadmapping & lifecycle planning 
- Post-purchase, winback & loyalty strategy 
- Segmenting for behaviour, intent, and value 
- Content audits & journey mapping 
- Channel prioritisation (email, SMS, push) 
Executional Excellence
From flows to campaigns, we bring hands-on experience with premium delivery.
- Automated flow design & build (Klaviyo) 
- Campaign planning, build & QA 
- A/B testing & creative experimentation 
- Form & popup setup for list growth 
- On-brand messaging & copywriting 
Performance & Insight
Turning performance data into meaningful action and ongoing improvement.
- Revenue and RPR tracking 
- CRM reporting dashboards 
- Segmentation performance reviews 
- Continuous testing & optimisation 
- Recommendations backed by results 
 
                         
            
              
            
            
          
              